Brand development is a subject that is often misunderstood within professional service organisations. We define brand as the totality of the client experience when they work with your business.
Hedley Consulting’s approach focuses on the interplay of strategy, operational alignment and communications. Leading professionals recognise that unless they are “joined-up” in their approach, clients will quickly become disenfranchised.
A holistic model is vital if dissonance between the vision and promises communicated to the market and the experience of the client is to be avoided.
This means building a brand “from the inside out”. By committing to the implementation of operational systems and processes which support the strategic vision, clear alignment of external communications and client experience is achieved and brand equity created.
Helping professional service businesses to create strong and sustainable brands is an area in which we are very active. |
