• July / August 2014: Aligning Performance Management with Strategic Objectives

If “what gets measured gets done” then why is the alignment between strategic objectives and performance management so poor in many firms? To read the article click here.

• June 2014: Using Scenarios to Explore Strategic Options

The critical importance of considering the impact of change in developing strategy is the subject matter of this thought-provoking published in Managing Partner magazine. To read the article click here.

• May 2014: Aim to Dominate a Market, not The Market

The need for a focused approach, employing the principles of segmentation, targeting and positing is explored in Andrew Hedley’s monthly column. To read the article click here.

• May 2014: Legal Support Network Legal Practice Management Conference 2014

The highly successful Legal Support Network Practice Management Conference 2014, at which Andrew Hedley was the keynote speaker, is reviewed in this article published in LSN magazine. To read the article click here.

• April 2014: The Law Firm Merger: A Leader’s Guide to Strategy & Realisation

This guide, by Andrew Hedley, for law firm leaders focuses on merger strategy and realisation. It provides in-depth advice on the merger process with a particular emphasis on the client opportunity. To read the executive summary and index click here or to order a copy click here.

• April 2014: Leading a shared vision for a law firm merger

The role of the leader in creating a shared vision and so building a string consensus for any merger-based growth strategy is discussed in Andrew Hedley’s April column in Managing Partner magazine. To read the article click here.

*DIARY DATE: 39 1/2 Ways to Prepare for Growth Conference

The role of the leader in creating a shared vision and so building a string consensus for any merger-based growth strategy is discussed in Andrew Hedley’s April column in Managing Partner magazine. To read the article click here.

• March 2014: Merger Chrysalis

Andrew Hedley considers how emotional intelligence can help you to better manage the merger process both internally and with the other side in this masterclass feature. To read the article click here.

• February 2014: Outward Bound

Andrew Hedley discusses the options available to national law firms looking to develop and execute an international growth strategy in this masterclass feature. To read the article click here.

*DIARY DATE: Legal Support Network Legal Practice Management
Conference 2014

Andrew Hedley will be the opening speaker at the Legal Practice Management Conference 2014 which is to be held on 19th May in central London. His topic will be Creating Transformative Change Inside Law Firms. For more information about the conference and to book a place click here.

• December / January 2014: Engaging the wider partnership in the merger process

It is too often the case that the wider partnership is not engaged in a merger process, overcoming this danger is the subject of Andrew Hedley’s latest monthly column in Managing Partner magazine. To read the article click here.

• November 2013: A merger can be a ‘Trojan Horse’ opportunity to transform your firm

The opportunity to bring about far-reaching change within you firm, using a merger as the catalyst, is the subject of Andrew Hedley’s latest monthly column in Managing Partner magazine. To read the article click here.

• November 2013: Andrew Hedley invited to join Judging Panel for MPF Awards 2014

Andrew Hedley has again been invited to be a member of the judging panel for the 2014 Managing Partners’ Forum (MPF) Awards. MPF created its annual Awards for Management Excellence in 2002 as a way for the management of firms of any size to demonstrate their contribution directly to clients and employees. The Awards are an integral part of the MPF International Management Excellence Summit, which culminates with an open-to-all gala dinner and Awards ceremony on 12th March 2014. Firms which have excelled in leadership, operations, collaboration, capabilities or commerciality and wish to enter for an MPF Award can find more details click here. The closing date for entries is 29th November 2013.

• November 2013: Andrew Hedley to join new-look Editorial Advisory Board for Managing Partner Magazine

Managing Partner magazine has announced a new-look Editorial Advisory Board on which Andrew Hedley has again been asked to serve. The board comprises leading practitioners and advisors drawn from across the sector and with wide-ranging areas of expertise and expertise. For more information and to view the members of the board click here.

• October 2013: Management opportunities and challenges in a merged firm

Capitalising on management opportunities and dealing effectively with challenges in a merger is the subject of Andrew Hedley’s latest monthly column in Managing Partner magazine. To read the article click here.

• September 2013: Rightsizing your merged law firm

Ensuring that the firm adopts the right structures and approaches, as well as operational measures, post-merger is the subject of Andrew Hedley’s latest monthly column in Managing Partner magazine. To read the article click here.

*DIARY DATE: Sustaining & Growing Your Business Workshop

Andrew Hedley will be leading a workshop on sustaining and growing your business at the Lexcel Conference 2013 on Wednesday 23rd October. For more information about the conference or to book a place click here or to download the brochure click here.

• July 2013: How to win Partners’ Hearts and Minds for a Proposed Merger

The importance of winning emotional as well as logical arguments in convincing partners to proceed with a merger is the subject of Andrew Hedley’s latest monthly column in Managing Partner magazine. To read the article click here.

• June 2013: Develop a Strategic Framework for Merger Communications

The importance of a comprehensive strategy to deal with merger communications is the subject of Andrew Hedley’s latest monthly column in Managing Partner magazine. To read the article click here.

• June 2013: Want to disrupt the industry? Time to run a different race.

Andrew Hedley was the guest blogger for the LexisNexis Future of Law blog, writing about the need for firms to consider industry disruptive strategies in addition to necessary improvements in operational effectiveness and efficiency. To read the blog piece click here.

*DIARY DATE: Effective Positioning in a Changing Legal Market

Andrew Hedley will be leading a Distinctive Partnerships seminar on the topic of “How to Position Your Firm Effectively in a Changing Legal Market and Stay Ahead of Your Competitors”. The half-day seminar will run on 5th, 16th and 19th July across locations in the midlands and north of England. To download the brochure for further information click here.

• June 2013: The Lawyer Management Awards

Andrew Hedley will be a member of the judging panel for the inaugural The Lawyer Management Awards.
The awards are “designed to reflect excellence in the full range of services which take place behind-the-scenes, from financial management, to technology, through to business development. The awards also of course incorporate the HR function, covering activity in recruitment and retention through to diversity in the workplace. The awards will culminate in recognising both the individual and the team who have truly enhanced the overall performance of their firm through effecting change at an organisational, strategic or cultural level.”
To read more about the awards click here.

• May 2013: The Power of Using Values to Drive Post-Merger Integration

In his regular merger column for Managing Partner magazine, Andrew Hedley explains how values can be utilised as a very powerful tool in assisting post-merger integration. To read the article click here.

• May 2013: Fit For Purpose

In the current flurry of merger activity, firms risk either feeling pressured into making a poor decision, or losing out by not being prepared to compromise. Andrew Hedley shows how to walk the path in between and make the best choice possible for your firm on this article, published in Managing for Success, the magazine of the Law Society’s Law Management Section. To read the article click here.

• May 2013: Plan Ahead To Get Ahead (Part 2)

Professional Marketing magazine’s May issue has the second of a two part article considering how firms can best develop their longer term planning skills in order to ensure that strategic intentions are delivered in practice. To read the article click here.

• April 2013: Dealing with Deal Breakers in Merger Discussions

The areas which have the potential to be deal breakers in a merger discussion are the subject of Andrew Hedley’s latest monthly column in Managing Partner magazine. To read the article click here.

• April 2013: Plan Ahead To Get Ahead

Professional Marketing magazine’s April issue has the first of a two part article considering how firms can best develop their longer term planning skills in order to ensure that strategic intentions are delivered in practice. To read the article click here.

• April 2013: Strategies to unlock the merger dividend

In this chapter from the Law Management Section Merger toolkit, Andrew Hedley discusses way in which a newly merged firm can seek to fully capitalise on the opportunities created for profitable growth. To read the chapter click here or to order a copy of the toolkit click here.

• March 2013: Unlocking the Client Dividend in a Merger

Strategies by which a newly merged firm may unlock the potential of its combined client base and new array of resources and capabilities are discussed in Andrew Hedley’s most recent monthly merger column for Managing Partner magazine. To read the article click here.

*DIARY DATE: Legal Practice Management 2013 Conference

On 21st May, Andrew Hedley will be speaking about positioning, brand & growing market share at the Legal Practice Management 2013 Conference in central London. To read more about the conference click here or to download the brochure click here.

• March 2013: Organic Growth Strategies: Back to Basics

This feature from The Cambridge Marketing Review outlines the strategic options available to firms seeking to maximise any opportunities for organic growth in the current challenging trading conditions. To read the feature click here.

• February 2013: Getting Profit-Sharing Arrangements Right in a Merger

The challenge of sharing profits in a newly merged firm in way which is both equitable and which encourages the behaviours which drive superior performance is the subject of the latest column by Andrew Hedley in Managing Partner magazine. To read the article click here.

• February 2013: Why merge? Forces driving consolidation in the UK legal services market

In this chapter from the Law Management Section Merger toolkit, Andrew Hedley discusses the key strategic drivers which are moving the merger option to centre stage for many firms. To read the chapter click here or to order a copy of the toolkit click here.

• January 2013: The Innovation Advantage

Andrew Hedley’s article highlight the impact of innovation generation strategies is the opening chapter in the recently published report, The Future of Legal Services – Expert Analysis. To read the article click here or to order the report click here.

• January 2013: The Definitive Law Firm Management Guide

Andrew Hedley contributed to the second edition of The Definitive Law Firm Management Guide which was published in December 2012. For more information about the guide click here.

• January 2013: MPF Awards for Management Excellence 2013

Andrew Hedley has again been invited to be a member of the judging panel for the 11th annual MPF Awards for Management Excellence 2013. The Awards are an integral part of the MPF International Management Excellence Summit 2013, in association with Harvard Business Review and the Financial Times. The MPF Awards represent a unique opportunity to honour and emulate those advisory firms across the professions that have been judged by independent experts as being best managed, thereby making them highly attractive to clients and employees. Awards fall under four priorities for management as perceived by clients: leadership and business strategy; supporting people; commerciality and client service; collaboration across the firm and with external stakeholders. Download the Awards guidelines and working papers.

• December 2012: A merger is an opportunity to bring about positive cultural change

Andrew Hedley’s monthly merger briefing for Managing Partner magazine tackles the need for firms in merger discussions to consider cultural alignment at an early stage. To read the article click here.

• November 2012: Service Quality and Reputation Management Strategy

A case study by Andrew Hedley, considering the way in which a service quality strategy can enhance reputation, featured in the recently published Business Continuity Planning and Management for Law Firms report. To read the case study click here. To learn more about the report or to order a copy click here.

• November 2012: Mergers can be effective in moving partners out of their comfort zones

The opportunity created by merger to bring about culture change within the partnership is the subject of the latest article in Andrew Hedley’s monthly briefing for Managing Partner magazine. To read the article click here.

• October 2012: How to identify the ideal merger candidate that fits into your firm’s strategic jigsaw

Absolute clarity is crucial at the outset of any search for a merger partner. Do you know what you are looking for? How you will know when you find it? This is the subject matter for the second article in Andrew Hedley’s series on law firm mergers for Managing Partner magazine. To read the article click here.

• October 2012: Horizon Plan

It is self-evident that, without a clear and robust approach to implementation, even the most well-crafted of strategic plans will founder. Andrew Hedley discusses how continuous planning can help you to improve the implementation of your firm’s strategic vision in this masterclass feature. To read the article click here.

• October 2012: Hed2Head, Hedley Consulting’s blog, is live!

Hed2Head, the blog of Hedley Consulting, is now live and can be accessed either through the menu side bar or directly at www.hed2head.com. Complementing our longer articles, master classes and knowledge pieces, Hed2Head will provide regular snapshots and opinion on the latest market developments and emerging trends.

*DIARY DATE: Legal Series: M&A in the Legal Industry – How to Do the Deal LIVE Webcast, 26th October 2012

Andrew Hedley will be co-presenting this live webcast for US law firms. Produced by Knowledge Congress the webinar will help law firms and other affected companies to develop solid legal M&A strategies. For more information and to register click here.

• October 2012: Cambridge Marketing College Fellowship

Andrew Hedley has been elected a Fellow of Cambridge Marketing College at which he is the Course Director of the CIM Professional Diploma in Professional Services Marketing, the only CIM accredited qualification focused on the needs of the professional services sector. For more information about the programme click here.

• September 2012: Are You Clear About Why Your Firm Is Seeking A Merger?

A fundamental question is why it might make sense for your firm to merge. This is the subject matter for the first article in Andrew Hedley’s series on law firm mergers for Managing Partner magazine. To read the article click here.

• September 2012: Managing Partner Magazine Mergers Column

Andrew Hedley will be writing a regular law firm mergers column for Managing Partner magazine over the next twelve months, exploring mergers as a strategic option from a range of perspectives. Beginning by understanding the drivers that suggest merger as the best means of achieving strategic objectives, he will outline the building blocks of the process through to the challenges posed by post-merger integration. What will become clear is that by developing a well thought through route-map, applying rigour to one’s process and taking steps to avoid being derailed or diverted by the many roadblocks and cul-de-sacs that will be encountered on the journey, it is possible to maximise the chances of success. Such success is not a matter of serendipity, but flows from clarity of vision, leadership and management.

• September 2012: Taking the Inside-Out Perspective

Andrew Hedley highlights the importance of balancing outside-in and inside-out perspectives to strategy development in this article published in the September issue of PSMG magazine. To read the article click here.

*DIARY DATE: Business Development for Law Firms in the Connected World, 28th November 2012

Andrew Hedley will be chairing the upcoming “Business Development for Law Firms in the Connected World” conference on 28th November 2012 in London. Now in its eleventh year, this strategy-led forum brings together the leading thinkers and practitioners in law firm business development and marketing. For more information click here or to download a brochure click here.

*DIARY DATE: Law Management Section Merger Toolkit

The Law Management Section Mergers Toolkit will be launched on 2nd August and is now available to pre-order. Edited by past chair of the LMS Nigel Haddon, the toolkit is designed to help firms gain a better understanding of the merger process and provides practical guidance throughout. Andrew Hedley has contributed two chapters - considering the strategic drivers for merger and the unlocking of the merger dividend. For more information or to order a copy click here.

• June 2012: Consensus is Not a Synonym for Unanimity

The challenge of achieving consensus on the big directional decisions that will shape the future of the firm without falling into the trap of moving in the “direction of least offence” or the “lowest common denominator” option is considered in this opinion piece for Managing Partner magazine. To read the article click here.

• June 2012: It's time to compromise on merger candidates: start looking for a doable deal

Andrew Hedley’s latest blog for Managing Partner magazine stresses the importance of realism when scoping possible mergers. To read "It's time to compromise on merger candidates: start looking for a doable deal" click here.

*DIARY DATE: Cyprus Law Forum, 22 June 2012, Nicosia

Andrew Hedley will be addressing the Cyprus Law Firm Forum on the subject of “Fit for an Uncertain Future? Strategy in a Fast-Changing World”. The forum will be held at the Hilton Hotel, Nicosia on Friday 22nd June 2012. To download the conference programme and booking details click here.

*DIARY DATE: Effective Client Retention Strategies Masterclass

Andrew Hedley will deliver an Effective Client Retention Strategies Masterclass on 3rd July 2012 in London. The focus will be on building plans to ensure that firms maximise the value of existing clients through the deployment of retention and expansion strategies. For more information, a detailed programme or to book a place click here.

• April 2012: Managing Partner Blog

Andrew Hedley has been invited to contribute regularly to the newly established Managing Partner magazine blog. Click on the links to read his recent musings:
Firms should focus on doing the simple things well
Effective business development = low risk + high trust
Have we forgotten about clients in merger discussions

*DIARY DATE: Client Strategy Masterclass 2012

A Client Strategy Masterclass, developed in conjunction with Legal Week, will be delivered by Andrew Hedley on 13th June 2012 in London. To read the programme brochure click here or to book a place click here.

• April 2012: Client Service and Relationship Strategy

Andrew Hedley discusses the key issues facing firms in developing and delivering client service and relationship strategies in this chapter from the recently published Best Practices in Legal Marketing. To read the chapter click here.

• April 2012: The Role of the Partner in Delivering a Marketing Strategy

In this chapter from the recently published Best Practices in Legal Marketing, Andrew Hedley discusses the central role of the Partner is delivering a marketing strategy and how firms are reshaping their expectations to meet emerging client requirements. To read the chapter click here.

*DIARY DATE: Strategic Options in a Changing Legal Market

On 27th September 2012, Andrew Hedley will deliver a webinar on the subject of Strategic Options in a Changing Legal Market. The webinar forms part of the Law Society Law Management Section’s annual webinar programme. For more information or to book a place at the webinar click here click here.

*DIARY DATE: The merger option – mad, malevolent or magnificent?

Andrew Hedley will be speaking at the Law Society Law Management Section's 14th Annual Conference on the topic of "The merger option – mad, malevolent or magnificent?". The conference will take place on 10th May 2012 at The Hilton Paddington Hotel, London. To read more about the conference or to access a full agenda and booking form click here.

*DIARY DATE: MPF European Leadership Awards 2012 Shortlist Announced

The shortlist for the MPF European Leadership Awards 2012, of which Andrew Hedley sits on the Judging Panel, has been announced. To view the categories and download a list of the shortlisted firms click here. The awards ceremony and gala dinner will take place on 1st March 2012 at the London Marriott.

• January 2012: Andrew Hedley to speak at Birmingham Law Society Conference

Birmingham Law Society will hold its Planning For Change conference on 26th January 2012 at which Andrew Hedley will deliver a talk entitled What new strategies should I be considering and what about mergers and acquisitions? To learn more about the conference click here or to access the Birmingham Law Society website click here.

• January 2012: Market Changes – Dealing with Uncertainty Using Scenario Planning

In the turbulent business environment faced by modern law firms it is imperative that any strategy is robust. Firms must be flexible enough to adapt rapidly to change and keep pace with market developments. In this chapter from the recently published Best Practices in Legal Marketing, Andrew Hedley discusses the advantages of scenario planning in responding to some of the key business drivers facing management teams. He also explains how such ‘horizon gazing’ can enable firms to take advantage of opportunities and mitigate risk. To read the chapter click here.

• December 2011: Emerging Opportunities

The Emerging markets: Taking the Plunge review carries a keynote article from Andrew Hedley. Emerging Opportunities explores the different strategies being adopted by law firms to capitalise on the opportunities in emerging markets. To read the article click here.

• December 2011: Best Practices in Legal Marketing

Andrew Hedley authored two chapters in the recently published Best Practices in Legal Marketing. To read the Executive Summary and view the full contents click here or to order a copy click here.

• November 2011: Client Strategy in a Changing Market

Professional Marketing Magazine carried an article by Andrew Hedley highlighting the importance of placing clients at the centre of strategic thinking coupled with the development of a pragmatic route map for law firm leaders to ensure that effective implementation can be achieved. To learn more about Professional Marketing magazine and the PM Forum click here. To read the article click here.

• November 2011: Live to serve

Andrew Hedley explains how a strategic approach can ensure that a firm delivers consistently excellent client service in the article published in Managing for Success, the magazine of the Law Society’s Management Section. To read the article click here.

• November 2011: MPF European Leadership Awards 2012

Andrew Hedley has been invited to be a member of the judging panel of the MPF European Leadership Awards 2012. MPF introduced its Awards in 2002 to recognise the contribution of specific management disciplines. Ten years on, the Awards have been radically redesigned with a new set of categories focused on leadership, collaboration, vision, brands, operational excellence, client relationships and financial performance. The closing date for entries is 9th December 2011. The awards ceremony and gala dinner will take place on 1st March 2012 at the London Marriott. For more information about the awards click here or to download a copy of the guidelines and entry form click here.

• September 2011: Resourcing strategy

A resource-based view should be taken when developing firm strategy, suggests Andrew Hedley, in this Masterclass feature published in Managing Partner magazine. To read the Masterclass click here.

*DIARY DATE: Client Development for Profit and Growth: Strategy & Execution

Andrew Hedley will be leading a one day Client Development for Profit and Growth: Strategy & Execution masterclass on 6th December in London. For more information and to book a place click here. Clients and contacts of Hedley Consulting qualify for a 10% discount from the standard rates. Please quote WEB-CRAH when making your booking to have the discount applied.

• August 2011: Managing Partner Magazine Editorial Advisory Board Announced

Andrew Hedley has been reconfirmed as a member of the Editorial Advisory Board of Managing Partner magazine. In announcing the news, editor Manju Manglani stated:

• Tim Aspinall, Managing Partner, DMH Stallard;
• Oz Benamram, Chief Knowledge Officer, White & Case;
• Jeffrey J. Berardi, Chief Marketing Officer, K&L Gates;
• Paul Brent, Marketing Director, Boyes Turner;
• Neil Davison, Head of IT, Farrer & Co;
• Stephen Denyer, Global Markets Partner, Allen & Overy;
• Andrew Hedley, Director, Hedley Consulting;
• Ian Jeffery, Managing Partner, Lewis Silkin;
• Jill King, HR Director, Linklaters;
• Beverly Landais, CEO, Devereux Chambers;
• Jo Larbie, HR Director, Bircham Dyson Bell;
• Deepak Malhotra, Director of Strategy & Transformation, Fusion Universal;
• Neil May, Executive Manager, Hogan Lovells
• Michael Shaw, Managing Partner, Cobbetts;
• Malcolm Shelton-Agar, Chief Operating Officer, Allen & Gledhill; and
• Julious P. Smith, Jr, Chairman Emeritus, Williams Mullen.

For more information about Managing Partner magazine click here.

• August 2011: Playing for Keeps

In this feature for the August 2011 edition of Managing for Success, the magazine of the Law Society's Law Management Section, Andrew Hedley explains why long-standing, high-value clients are invaluable to a firm and how to design a programme to ensure that they stay put. To read the article click here or to learn more about the Law Society's Law Management Section click here.

*DIARY DATE: "Differentiation Strategies in a Changing Legal Marketplace" Workshop

Andrew Hedley will lead an intensive "Differentiation Strategies in a Changing Legal Marketplace" workshop at the forthcoming LawNet Annual Conference 2011 on 7th October. Formed in 1989, LawNet is the UK and Irelands leading network of independent law firms. Today, with a total of 68 firms, it provides a range of powerful benefits to its members and their clients. For more information about LawNet click here or to view the conference brochure click here.

• July 2011: Chasing Scale For Its Own Sake Is Not
A Strategy

This Editorial Board comment piece by Andrew Hedley highlights that simple chasing scale in itself will not necessarily deliver strategic success. To read the full article click here.

• July 2011: The Cambridge Chartered Programme

Andrew Hedley has been appointed as a specialist tutor on Cambridge Marketing College's new Chartered Programme. This is a unique initiative aimed at helping delegates gain and maintain their Chartered Marketer status through a structured range of activities from networking events, through courses to self-study materials. For more information about the college click here.

*DIARY DATE: LMS Mergers Forum 2011, 15th September 2011, London

Andrew Hedley will deliver a plenary session entitled "Why Merge: Strategic Options" and participate in the expert roundtable discussions at the forthcoming Mergers Forum 2011 of the Law Management Section of the Law Society of England & Wales. To read more about the forum programme and book a place click here.
For more information about the Law Society's Law Management Section click here.

*DIARY DATE: Strategic Marketing for Law Firms Conference, 28th September 2011, London

Andrew Hedley will be chairing the 10th Strategic Marketing for Law Firms Conference which will take place on 28th September in central London. For more information and to download a conference brochure click here.

• June 2011: Andrew Hedley Comments on Reputation Management Strategy

Andrew Hedley offered a strategic perspective on reputation management with comments in “The Eye of the Beholder” published in Managing for Success the magazine of the Law Management Section of The Law Society. To read the article click here.

• May 2011: Strategic Planning Society Interviews Andrew Hedley

The Strategic Planning Society interviewed Andrew Hedley in the latest edition of its newsletter. To read the interview click here.

*DIARY DATE: Client Strategy in a Changing Legal Market Masterclass, 17th May 2011, London

Client strategy sits at the heart of all strategy and, over this intensive one-day Masterclass, Andrew Hedley will provide law firm leaders with a clear understanding of strategic options available to them, provide a template for strategy development and help delegates to explore the linkages between strategy and execution. Practical methods by which the client strategy can be deployed in practice are also outlined. For more information on the Masterclass and to read the detailed programme click here

• March 2011: Hardwiring Values

Using a values led approach to embed desirable behaviours into a firm, creating cohesion and allowing for better strategy execution is the subject matter for Andrew Hedley's March 2011 cover feature in Managing Partner magazine. To read the feature click here.

• March 2011: Law Firms Develop New Strategies To Stand Out From The Crowd

Andrew Hedley provides comment in a Law Society Gazette feature considering the importance of differentiation and positioning strategies for law firms. To read the feature click here.

• March 2011: Strategic Planning Society Fellowship for Andrew Hedley

Andrew Hedley has been elected as a Fellow of the Strategic Planning Society which exists to foster and promote research and best practice in strategic thought and action. The society links the academic and practitioner worlds of strategy by keeping strategists up-to-date with developments in strategy-related research and practice.

• February 2011: A New Approach for a New World

Expert analysis for the Change Management for Law Firms report was provided by Andrew Hedley with his article A New Approach for a New World. To read the article click here or for more details on the full report click here.

• February 2011: Client Strategy in a Changing Legal Market Report

Andrew Hedley’s Client Strategy in a Changing Legal Market report has now been published and is available to purchase online. Client strategy sits at the heart of all strategy. Without the ability to attract and retain clients, at a price which delivers an acceptable level of profitability, no business can be viable in the longer term. To read more or to order the publication click here.

*DIARY DATE: Andrew Hedley to lead Professional Services workshop at Chartered Institute of Marketing Conference, 15th June 2011

Andrew Hedley is to lead an intensive workshop session on Professional Services marketing at the inaugural Chartered Institute of Marketing Northern Conference, which is to be held on 15th June 2011. The workshop will focus on the challenges associated with engaging the partners of professional service firms in strategy, marketing and business development activities. To book at place at the conference click here.

*DIARY DATE: Legal Week Independent Law Firms’ Forum, 17th March 2011

Andrew Hedley will be facilitating a workshop addressing the Challenge of Change at the forthcoming Legal Week Independent Law Firms’ Forum. This year’s forum has the theme Exploring New Markets and New Ways of Doing Business and is attracting leading independent firms from around the world. To read more about the forum go to www.independentlawfirmsforum.com or to download a copy of the programme click here.

• February 2011: Global Firms Should Worry More About Brand Experience Than Single Profit Pools

This Editorial Board comment provided by Andrew Hedley tackles the real issues that partners should debate as firms go global. To read the article click here.

• December 2010: Gossip & Rumours

The role (or not as the case may be!) of gossip and rumour in the management of a law firm was the focus of this discussion roundtable, reported on in the December / January issue of Managing Partner magazine. To read the report click here.

• October 2010: Tackling Partner Disputes

A discussion roundtable considering ways in which partner disputes may be resolved, in which Andrew Hedley participated, was reported in the October issue of Managing Partner magazine. To read the article click here.

• October 2010: Power of the Crowd

Andrew Hedley provided a comment piece for Managing Partner magazine considering the role and influence of legal directories on client decision making. To read the article click here.

• October 2010: Brave New Firm

Andrew Hedley provided comment in a feature looking at how international law firms have tackled strategic change. To read the article click here.

• October 2010: Game Plan

Andrew Hedley discusses how law firms can revise their financial strategies to support alternative fee arrangements in this Masterclass feature. To read the article click here.

*DIARY DATE: The Lawyer Business Development Conference 2011

Andrew Hedley will be speaking at The Lawyer Business Development Conference 2011 which is to be held on 16th / 17th February in central London. His talk, which will open the conference, is entitled "Market Forecast: Opportunities for Business Development in 2011". For more information about the conference click here.

• September 2010: Lloyds TSB Commercial Professional Practices Advisory Forum

Andrew Hedley has been invited to be a member of Lloyds TSB’s newly formed six person Professional Practices Advisory Forum. The Forum has been established to ensure that the bank’s specialist relationship managers have the information they need to deliver quality services and advice to their solicitor customers and to hear from experts outside of the banking industry about the issues that are of most importance to practitioner.

• September 2010: Competitive Force

In Competitive Force, the cover feature of September’s issue of Managing Partner magazine, Andrew Hedley outlines how blue ocean theories and value curve innovation can be used by firms to reshape competitive boundaries and create compelling new value propositions. To read the feature click here.

• August 2010: Land of Promise

This thought leader, for KIM Legal magazine, suggests how service delivery improvements and new revenue streams may be created through a reshaped approach to knowledge management. To read the thought leader click here.

• July 2010: The Role of Competitive Intelligence
in Shaping Strategy

Andrew Hedley contributed a chapter to the newly published Competitive Intelligence: Improving Law Firm Strategy and Decision Making report in which he considers the role of competitive intelligence in shaping strategy. To read the chapter click here or to learn more about the report click here.

• June 2010: Merging Cultures

Andrew Hedley considers the importance of cultural alignment in creating successful mergers in this opinion piece published in Managing Partner magazine. To read the article click here.

• June 2010: MPF European Practice Management Awards 2010

Andrew Hedley will again be a member of the judging panel of the MPF Annual European Practice Management Awards. Europe’s premier awards for excellence in professional services management, now in their 9th year, showcasing leadership in a wide range of management disciplines. The ceremony and gala dinner will take place on 14th October in London. For more information about the awards click here or to download a copy of the guidelines and entry form click here.

• May 2010: Fit for the Future?

Andrew Hedley contributed to the Legal Week Student supplement with an article considering the skills that will be needed by successful firms in the future and how ambitious individuals should respond. To read the article click here.

• May 2010: Andrew Hedley to lead Innovative Leadership Programme for Lawyers

The newly launched LawNet Strategic Leadership and Management programme will be led by Andrew Hedley. Having been involved in the development of this innovative approach to leadership development he will now be central to its delivery. The programme has been designed in the context of the growing deregulation of the profession and the impact of the Legal Services Act, by providing a route to develop the talent that will be needed to lead and manage law firms in the future.

Access the LawNet Academy website to explore the programme in more detail or download a copy of the brochure.

To read the programme launch press release click here.

• April 2010: A New Model of Partnership

Andrew Hedley comments on the changing role of the partner and its implications for the development of current partners and the selection of future ones in the first issue of the new-look Managing Partner magazine. To read the article click here.

• April 2010: Sharplegal Advisory Board invitation for Andrew Hedley

Andrew Hedley has been invited to join the advisory board of Sharplegal the leading global legal market management survey produced by Acritas. The advisory board is made up of 21 key individuals from law firms, the General Counsel community and advisors to both private practice and in house. Members are drawn from the Europe, the USA, Asia and the Middle East. To read more about Sharplegal click here and to learn about the Advisory Board and its members click here.

*DIARY DATE: Marketing Director Network
Differentiation Seminar

Andrew Hedley will be speaking to members of the Marketing Director Network (MDN) on 22nd June this year on the subject of effective differentiation strategies. Although professional service firms generally appreciate the need to differentiate to increase their competitive advantage, many admit they are unsuccessful in doing so. To learn more about the Marketing Director Network click here or to view the seminar and meeting programme click here.

*DIARY DATE: Law Firm 2020 Seminar

Andrew Hedley will be sharing a platform with Rohit Talwar, a renowned futurologist named in the global top 10 by The Independent, at LawNet’s Law Firm 2020 seminar which will be held on 15th April 2010. Rohit will discuss the big drivers of change and emerging issues that will impact the international business environment over the next decade and highlight the implications for the legal profession. Andrew will then consider the importance of strategic leadership and management in enabling law firms to face these challenges and embrace opportunities. For more details click here or to download a registration form for the event click here.

• March 2010: Walking the Talk

Creating alignment between the promise of aspirational marketing messages and the reality of client experience is the subject matter for Andrew Hedley’s thought leader article in Legal Marketing magazine. To read the article click here.

• February 2010: Virtually Reality

The rise of new business models for law firms, enabled by technology and improved management capabilities, are the focus of Managing Partner magazine’s strategy column by Andrew Hedley. To read the article click here.

• January 2010: Out of this World

• September 2009: Cambridge Marketing College

*DIARY DATE: “Identifying and assessing future trends in law firm markets” webinar
On 14th July, Andrew Hedley will lead a webinar masterclass on identifying future trends in law firms markets and assessing their impact. The interactive session will help in developing a strategy that delivers clear benefits to current and future clients. To read more about the webinar or to book a place click here.

• May 2009: PSMG Magazine carries Cambridge Marketing College column by Andrew Hedley
Andrew Hedley offered delegates studying for the CIM Professional Diploma in Professional Services Marketing advice on assignment technique and the introduction of a new syllabus in recent editions of PSMG magazine.

• May 2009: Brave in the new world
Andrew Hedley implores firms to consider how to apply their resources more effectively to creating knowledge which is unique and which creates a competitive advantage rather than that which is imitative and should be outsourced. To read the full article, which appeared in “Legal Information in a Recession: a Restructuring Opportunity' click here.

• May 2009: Risky Scenarios
In the May issue of Managing Partner magazine, Andrew Hedley considers how scenario planning techniques can contribute to the development of more robust strategies for professional service firms. To read the article click here.

*DIARY DATE: MPF European Practice Management Awards 2009
Andrew Hedley will again be a member of the judging panel of the MPF Annual European Practice Management Awards. Europe’s premier awards for excellence in professional services management, now in their 8th year, showcasing leadership in a wide range of management disciplines. The ceremony and gala dinner will take place on 21st October in London. For more information about the awards click here or to download a copy of the guidelines and entry form click here.

• April 2009: Crystal Ball Gazing
This month’s strategy series article for Managing Partner magazine sees Andrew Hedley consider ways in which firms can get “ahead of the curve” in their strategic planning and market positioning. To read the article click here.

*DIARY DATE: 20th May 2009 Critical Times Ahead Seminar

• March 2009: Revenue Growth Strategies

Andrew Hedley will present to members of NetworkMP across the UK over the next few months on the challenge of sustaining revenue streams and developing strategies to ensure that growth opportunities are maximised. To learn more about NetworkMP click here or to enquire about the seminars click here.

• March 2009: Opening Up

Hedley Consulting’s latest strategy series article for Managing Partner magazine considers the professional, cultural and firm-centric barriers to strategic knowledge sharing. To read the article click here.

*DIARY DATE: May 2009, Andrew Hedley to deliver keynote at Legal Week Strategic HR Forum
The conference brochure for the Legal Week Strategic HR Forum on 12th May, at which Andrew Hedley will deliver the opening keynote, is now available. To download it click here.

• January 2009: Learning through Life
In the feature article of the January edition of PSMG magazine, Andrew Hedley considers the relative importance of qualification and experience on career progression in professional services marketing and management roles. To read the article click here.

• January 2009: Learning to Succeed
Andrew Hedley’s kicks off a new monthly series of articles from Cambridge Marketing College for the PSMG magazine. The first outlines the nature and benefits of the CIM accredited Professional Diploma in Professional Services Marketing created jointly by PSMG and the Cambridge Marketing College. To read the column click here.

• January 2009: Devil in the Detail
Legal Marketing magazine carried a thought leader from Andrew Hedley considering ways in which the inertia which can hamper effective business planning can be released. To read the article click here.

• January 2009: Competitive Intelligence Thought Leader
In a break from his usual strategy series, Andrew Hedley provided the Thought Leader piece for the most recent issue of Managing Partner magazine. Using competitive intelligence to shape strategy was the subject area. To read more click here.

• January 2009: Leading the Edge
Andrew Hedley’s feature article in a recent edition of KM Legal magazine considered the importance of leadership in creating competitive advantage through knowledge strategy. To read the feature click here.

• December 2008:  IoD News calls on Hedley Consulting for Opinion
Down but not out: A survival guide for Directors is the feature article in this month’s edition of IoD News. Andrew Hedley is called upon as an expert commentator in a piece which considers strategies which directors can adopt to cope with the recession. To read the article click here.

* DIARY DATE: May 2009, Legal Week Strategic HR Forum
Andrew Hedley will deliver the opening keynote at the Legal Week Strategic HR Forum in May 2009 on the subject of How to Influence and Assist Change in a Volatile Climate. For more details about the forum click here.

• November 2008: “What Gets Measured Gets Done”
Andrew Hedley’s latest strategy series article for Managing Partner magazine highlights the importance of aligning performance measures with strategic objectives. To read the article click here.

• November 2008:  Observations on Law Firm Leaders
In the Leadership Development in the Legal Profession report, Andrew Hedley was asked to share his observations on leadership styles. To read his musings click here or to learn more about the report click here.

• November 2008:  South Africa’s leading business website carries Hedley Consulting article
Moneyweb, South Africa’s leading investment and business website has published Hedley Consulting’s recent article, Mind over Matter. To read the article click here.

• November 2008: Legal Today interviews Andrew Hedley
Legal Today (www.legaltoday.com), the leading online source targeting the Spanish and Latin American legal markets, interviewed Andrew Hedley to get his views on a range of hot topics and burning issues for the profession. To read the interview click here. Si prefiere leer la entrevista en castellano, pulse aquí.

• October 2008: Mind Over Matter
The October strategy series article for Managing Partner magazine examines the importance of cultural fit in a merger situation and the potential consequences of getting this part of the merger assessment wrong! To read the article click here.

• October 2008: FT Innovative Lawyers’ Report Quotes Andrew Hedley
The 2008 FT Innovative Lawyers’ Report is published today (17th October) with Andrew Hedley again offering expert comment. 

In “Taking Charge”, the part of the report covering the Billing & Fees category, innovations in the ways in which law firms charge for the value that they deliver rather than the time that they expend are highlighted. To read “Taking Charge” online click here or for a PDF version click here.
 
“Sweetening the Deal” reports on innovations in the Marketing & PR section, illustrating the way in which leading firms are embedding client relationships and creating clear and compelling communications campaigns. To read “Sweetening the Deal” online click here or for a PDF version click here.
 
To access the full report online click here.

• October 2008:  IoD News Turns to Hedley Consulting for Comment Protect and Survive is the title of a feature article in this month’s edition of IoD News, the Institute of Directors’ member magazine. Taking as its theme the need for brand investment through challenging economic times, with comment drawn from leading thinkers across industries, the article builds the case for continued brand building to capture increased market share. To read the article in full click here.

• September 2008:   The Law Firm of the Future

Andrew Hedley brushes the dust from his crystal ball to peer into what the future could hold for many in the legal profession. Published in the Law Firm of the Future supplement report by Managing Partner and Legal Marketing magazines, this feature article paints a troublesome picture unless you are prepared to take decisive action now by developing a strong vision, articulating a clear strategy, making robust decisions and committing to a philosophy of ongoing change. To read more click here.

• September 2008: Talking With One Voice
The importance of ensuring that external and internal communications are clear, consistent and aligned with the firm’s overall strategy is highlighted in Andrew Hedley’s strategy piece for the September issue of Managing Partner magazine. To read the article click here.

• September 2008: Legal Today to carry Hedley Consulting articles
Legal Today (www.legaltoday.com), the leading online website targeting the Spanish and Latin American legal markets, will now be carrying contributions from Hedley Consulting. To read the first article click here.

* DIARY DATE: 1st & 2nd October 2008, 9th Annual Strategic Marketing for the Legal Profession Conference

Andrew Hedley will chair the second day of the Strategic Marketing for the Legal Profession conference which is now in its ninth year. The conference will be held on 1st and 2nd October in London. For a copy of the conference brochure click here or to book a place click here.

• August 2008: For What It’s Worth...

What will the impact of external investment in law firm be on the knowledge management community. In this thought leader for KM Legal magazine, Andrew Hedley send a clear message about the need to create unique knowledge assets. To read the thought leader click here.

• August 2008: Crunch Time!

A thought leader piece considering the implications of the economic downturn for strategy and business development teams appears in the latest edition of Legal Marketing magazine. To read the thought leader click here.

• July 2008: Decisions, Decisions...

The decision making challenges faced by leaders of professional firms are the subject of the latest in Andrew Hedley’s strategy series pieces for Managing Partner magazine. To read the article click here.

• June 2008: Developing Strategic Client Relationships Report
Andrew Hedley had produced a comprehensive report, Developing Strategic Client Relationships, which is published by ARK Group. Running to over 150 pages, with case studies of leading firms and ground breaking initiatives in this area, the report brings a much needed strategic perspective to client development and relationship management. For more information about the report and to order a copy click here.
 
* DIARY DATE: 17th July 2008 Building Brand and Creating
New Horizons Through Innovation Masterclass
There will be a half-day Masterclass, in London on 17th July, for members of NetworkMP, the leading senior management development network for Managing Partners and CEOs of professional service organisations. Led by Andrew Hedley, the Masterclass will examine, through a mixture of plenary and group discussion, the issue of brand development and innovation for professional service firms. For more information about NetworkMP, contact Samantha Benecke, Network Director.

• June 2008: The Role of Competitive Intelligence in Shaping Strategy
Using competitive intelligence to shape strategy was the subject of a case study by Andrew Hedley in the recently published Competitive Intelligence for Law Firms report. To read the case study click here or to learn more about the report click here.

• June 2008: Powers of Persuasion
Becoming a more effective leader by persuading rather than imposing is the topic that Andrew Hedley turn to in his ongoing strategy series for Managing Partner Magazine. To read the article click here.

*DIARY DATE: 22 May 2008 Building Brand and Creating New Horizons Through Innovation Masterclass
Andrew Hedley will run a half-day Masterclass for members of NetworkMP, the leading senior management development network for Managing Partners and CEOs of professional service organisations. The Masterclass will examine, through a mixture of plenary and group discussion, the issue of brand development and innovation for professional service firms.  
For more information about NetworkMP, contact Samantha Benecke, Network Director.

• May 2008: Driving Growth As The Gravy Train Grinds To A Halt...
A Masterclass by Andrew Hedley features in the May issue of Managing Partner magazine. A review of best practice and the strategic options open to firms as they seek to achieve growth in the face of increasingly challenging market conditions provide the centrepiece of the article. To read the Masterclass click here.

• April 2008: You Don’t Know What You Don’t Know:
How to use superior knowledge to drive business development
Leveraging knowledge and striving for genuine thought leadership are the subjects headlined in Andrew Hedley’s regular strategy series in Managing Partner magazine’s April issue. To read the article click here.

*DIARY DATE: 1st April 2008 Leveraging Intelligence in Law Firms
Andrew Hedley will speak on the subject of Changing People’s Perceptions, Behaviour and the Firm’s Culture at the forthcoming Leveraging Intelligence in Law Firms conference. Andrew’s talk will encompass situational analysis, behavioural change and building credibility. For more information about the conference contact us.  

• March 2008: The White-Knuckle Ride of Reputation Management 
How best to ensure that reputation management is taken seriously, with thoughtful actions in response to unexpected events, is the topic that Andrew Hedley turn to in his ongoing strategy series for Managing Partner Magazine. To read the article click here.

• February 2008: I’ll Tell You What I Want, What I Really Want...
The importance of understanding how your clients make decisions to create a competitive edge is the subject matter of Andrew Hedley’s opinion piece in the February edition of Legal Marketing magazine. To read the article click here or to learn more about Legal Marketing magazine click here.

*DIARY DATE: 6th March 2008 Managing Partners’ Forum
Strategy Survey Presentation
Andrew Hedley will present the findings of the MPF’s survey into the authority of the managing partner at a breakfast seminar on 6th March. The venue for the seminar is the London office of Baker Tilly. For more information about the Managing Partners’ Forum click here.

• February 2008: MPF European Practice Management Awards 2008:
Andrew Hedley to be member of the judging panel
Andrew Hedley will again be a member of the judging panel of the MPF Annual European Practice Management Awards. Europe’s premier awards for excellence in professional services management, now in their 7th year, showcase leadership in a wide range of management disciplines. The ceremony and gala dinner will take place on 8 October in London. For more information about the awards click here.

• February 2008: Survey on limits to the authority of the MP
at professional service firms
The Managing Partners Forum’s Research Committee has published it February Survey. Designed by the strategy panel – Andrew Hedley, Rob Millard (www.edge.ai) and Bruce MacEwen (www.adamsmithesq.com) – this short survey explores the limits to the authority of the Managing Partner of a professional service firm. To access and complete the survey click here or to learn more about the MPF click here.

*DIARY DATE: 31st January  Knowledgeability –
Turning Insights Into Action
Effective strategy and business development is not just about having knowledge and insights about clients, the market, competitors and oneself. The great professional service brands are those which excel at execution. With the ability to use the knowledge that they have – they have knowledgeability. What are the simple things that all firms can do to make themselves better at leveraging these strategic and tactical assets? Andrew Hedley will headline his thinking in this area to the PM Forum in Bristol on 31st January. To learn more about the PM Forum click here or to book a place at the event click here.

• December 2007: Avoiding a Cultural Cacophony
Culture as a key driver of performance and potential banana skin for the unprepared is the subject matter for Andrew Hedley's latest article in his ongoing strategy series for Managing Partner magazine. To read the article click here.

*DIARY DATE: 25th & 26th February 2008 The Lawyer Legal Business Development Conference
Andrew Hedley will be chairing the 3rd Annual Legal Business Development Conference from The Lawyer magazine. The conference, which is to be held at the end of February 2008 in London, will focus on optimising business development and achieving superior client service, greater market understanding and enhanced profitability. To learn more about the conference and programme click here or to download a copy of the brochure click here.

• November 2007: Is Anybody Listening?
The importance of integrated communications at all levels of the business are highlighted in Andrew Hedley's latest piece in his ongoing strategy series for Managing Partner magazine. To read the article click here.

*DIARY DATE: 29th November From Fantasy to Reality:
Turning Strategy into Action
Having a strategy is often not, in itself, a source of sustainable competitive advantage. The firms that perform most highly are those who are excellent at execution. In this session for the Managing Partners’ Forum in the North-West, Andrew Hedley will discuss his ideas on integrative strategies that focus on building a strong competitive position through delivery rather than rhetoric. For more information about the event click here or to learn about the Managing Partners’ Forum click here.

• October 2007: Moving from Technical Excellence to Business Nous
Andrew Hedley’s case study, published in Professional Development Strategies for Law Firms, explores the need for law firms to focus on commercial and business development skills if they are to enjoy longer term success. To read the case study click here or to learn more about the report click here.

*DIARY DATE: 13th November Unwrapping the Strategy
Setting Process at Professional Firms
At a Managing Partners’ Forum breakfast seminar Andrew Hedley, Bruce MacEwen and Rob Millard will present the findings of a groundbreaking MPF survey on the strategy setting process at professional services firms worldwide. This is a unique opportunity for London-based leaders to listen to the findings, and then share insights, case studies and war stories relevant to the survey with their peers. To learn more about the seminar and to book a place click here.

• October 2007: Time to wake up and smell the coffee
In a feature article for Legal Marketing magazine, Andrew Hedley throws down the gauntlet for firms to rise to the challenges posed by increasing competition and ever more demanding clients. To read the article click here.

*DIARY DATE: 4th December Creating Client Growth Strategies
in Law Firms Masterclass
Andrew Hedley will lead a masterclass entitled Using Competitive Intelligence to Create Client Growth Strategies in Law Firms. To download a copy of the brochure click here.
 
• October 2007: Sometimes You Must Burn Your Boats
In the October article in his strategy series for Managing Partner Magazine, Andrew Hedley presents thinking on the application of theories of Leadership to the professions. To read the article click here.
 
*DIARY DATE: 19th October Oracle Debate: Mergers & Acquisitions
Andrew Hedley will lead the discussion at the Oracle Debate in Cambridge on the subject of Mergers & Acquisitions within the Professional Services sector. For more information about the Oracle series click here.
 
*DIARY DATE: 16th October Cutting Paths Through The Jungle
Andrew Hedley will present to the Marketing Director Network (MDN) on the changing role of Business Development & Marketing Directors. Following the presentation he will facilitate a discussion that draws on both the experiences of delegates and the results of a member survey. For more information about the Marketing Director Network click here.

• September 2007: Do you judge a book by its cover?
In the latest article in his strategy series for Managing Partner Magazine, Andrew Hedley examines what brand should really mean for a professional firms. To read the article click here.

*DIARY DATE: 30th October Relationship Management Masterclass for Law Firms
Andrew Hedley will lead a one day masterclass to provide delegates with a theoretical framework and practical skills to build broad and deep relationships with their clients. To download a masterclass brochure click here or to book a place click here.

• July 2007: Andrew Hedley becomes Panel Director of Managing Partners’ Forum Strategy Panel
Andrew Hedley is to be one of three Panel Directors of the Managing Partners’ Forum’s recently launched Strategy Panel. The panel will focus on exploring best practice, examining new techniques, evaluating trends and encouraging debate in the development of effective strategy for professional service organisations worldwide. Other Panel Directors are Robert Millard (www.edge.ai) and Bruce MacEwen (www.adamsmithesq.com). For more information about the Managing Partners’ Forum click here.
 
*DIARY DATE:  26th & 27th September  Andrew Hedley to Chair 8th Annual Strategic Marketing for the Legal Profession conference
Andrew Hedley will be the Chair of Placing Marketing at the Heart of Law Firm Strategy, the 8th Annual Strategic Marketing for the Legal Profession conference which is to be held on 26th and 27th September. To download a conference brochure click here or to book a place at the conference click here.

• July 2007: Ch-Ch-Ch-Changes (turn and face the strain)
In the second of his strategy series for Managing Partner magazine, Andrew Hedley examines how professional firms should approach the issue of change management. To read the article click here.
 
• 6th July 2007: FT Innovative Lawyers survey quotes Hedley Consulting
The authoritative FT Innovative Lawyers survey has been published with its rankings of the Top 50 law firms. Andrew Hedley, law firm strategy consultant, offered expert commentary in the Billings & Fees category (click here to read this component of the survey) as well as the Marketing & PR category (click here to access this section). To review the full survey click here.
 
• July 2007: Andrew Hedley joins Editorial Board
of Legal Marketing magazine
Andrew Hedley has joined the Editorial Board of Legal Marketing magazine. This is in addition to his longstanding Editorial Board position with Managing Partner magazine.

• July 2007: Horses Choosing Courses – How Refreshing!
Legal Marketing Magazine’s cover feature by Andrew Hedley considers how choice, competencies and culture should shape business development strategies. To read the article click here.

• June 2007: Balancing the Business
Managing Partner magazine begins its new series of articles by Andrew Hedley examining the application of strategy to professional service organisations. Here he shows how a balanced scorecard approach can drive performance. To read the article click here.

• June 2007: Opportunity Knocks?
KM Legal Magazine features Andrew Hedley’s thought leader highlighting the importance of integrated support services and the opportunity to create competitive advantage. To read the article click here.

• 7th June 2007: Turning Strategy Into Action
To read the review of Andrew Hedley’s presentation to the Frankfurt PM Forum click here.

• 5th June 2007: Dealing with Elephants and Terrorists
To read the review of Andrew Hedley’s presentation to the South-West PM Forum click here.

• June 2007: More Than Embossing The Wallpaper
Professional Marketing magazine’s June issue features an opinion piece by Andrew Hedley trailing the importance of ideas in the competition to acquire and retain clients. To read the article click here.

• 25th May 2007: Legal Marketing Awards 2007 Winners Announced
The winners of The Legal Marketing Awards 2007, of which Andrew Hedley was a member of the five person judging panel, were announced at an awards dinner at The Park Lane Hotel, Piccadilly last night.  To see the full list of winners click here.

• 23rd May 2007:  Andrew Hedley to judge European Practice Management Awards 2007
Andrew Hedley is again a member of the exclusive panel of judges for the Managing Partners’ Forum European Practice Management Awards. Entries are now open. To learn more about the European Practice Management Awards 2007 click here or to learn about the Managing Partners’ Forum click here.

• May 2007: Andrew Hedley to write monthly strategy column for Managing Partner magazine
Andrew Hedley is to write a series of articles for Managing Partner magazine examining leading management theory and its application in practice to professional service organisations. The series will begin with the June issue in which Andrew will outline the Balanced Scorecard approach and discuss how it can be applied to improve performance in professional service organisations. To learn more about Managing Partner magazine click here.

• DIARY DATE* 14th September: Andrew Hedley leads Managing Partners’ Forum Directors’ One Day Workshop
Following the PM Forum Global Conference, Andrew Hedley will lead a high level interactive workshop allowing senior participants to explore the process of managing expertise and ideas in more depth. For more detail and to view the workshop webpage click here or to download the conference and workshop brochure click here.

• DIARY DATE* 13th September: Andrew Hedley gives opening keynote address at 12th annual PM Forum Global Conference
Andrew Hedley will deliver the opening keynote address at “What’s Your Big Idea?” the 12th annual PM Forum Global Conference. Andrew will examine how innovative business development and ground breaking thought leadership can work in harmony to deliver outstanding results for everyone. For more details and to view the conference webpage click here or to download the brochure click here.

• 17th April 2007: Legal Marketing Awards 2007 Shortlist Announced
The shortlist for the Legal Marketing Awards 2007, with Andrew Hedley again being a member of the judging panel, has been announced. To view the shortlist click here.

• April 2007: Birds of a Feather
Legal Marketing magazine’s cover feature in April features Andrew Hedley’s views on the links between business development and knowledge management strategies. To read the cover feature click here.
 
• April 2007:  It’s my ball and you can’t play with it
Andrew Hedley supplied the last word opinion piece for the April issue of Legal Marketing magazine. Entitled “It’s my ball and you can’t play with it”, the piece examines the pervasive influence of culture on business development in professional service organisations. To read the last word opinion piece click here.

• DIARY DATE* 15th May 2007:  Frankfurt seminars for Hedley Consulting
Andrew Hedley will be speaking to the Managing Partners Forum at an evening seminar in Frankfurt on 15th May about using key client programmes as a vehicle for bringing about behavioural change. Earlier in the day he will address the Professional Marketing Forum in the city about the importance of excellent execution in the delivery of strategy. To book a place at either of the seminars click here.

• DIARY DATE* 3rd May 2007: From Fantasy to Reality – Turning Strategy Into Action
Strategy within professional service firms is often not a source of sustainable competitive advantage. The firms that perform most highly are those who are excellent at execution. Andrew Hedley will be speaking to the PM Forum in Bristol on 3rd May about integrative strategies that focus on building a strong competitive position through delivery rather than rhetoric. To book a place at the seminar click here.

• March 2007: Knowledgeability: Taking KM Beyond The Letter Of The Law”
Managing Partner Magazine examines the rise of integrated knowledge strategies.  Andrew Hedley is quoted explaining his concept of knowledgeability – converting embedded knowledge into business development assets that can be used to enhance client relationships and drive growth and profitability – along with other aspects of knowledge management strategy. To read the feature click here.

• 6th February 2007: Defining The Best Markets For Your Firm
Andrew Hedley spoke at The Lawyer Business Development Conference 2007 about the need to use competency led strategic thinking and coherent brand development to assess and attack the best market opportunities.

• February 2007: How KM Adds Value 

KM Legal magazine quotes Andrew Hedley as one of the leading commentators on the strategic use of knowledge management techniques in the creation of business development strategy. To read the article click here.

• 18th January 2007: Using Trojan Horses to Tame Rogue Elephants
Andrew Hedley ran a seminar for the London branch of the Managing Partners’ Forum addressing change management and how a key client programme can be used as an effective catalyst. To read the review click here.

• January 2007: Unqualified Success?
PSMG Magazine publishes article by Andrew Hedley examining the importance of CIM qualification for professional services marketers and outlining the Cambridge Marketing Colleges’ approach. To read the article click here.

• 10th January 2007: Legal Marketing Awards 2007 Nominations Open
Nominations open for the Legal Marketing Awards 2007. Andrew Hedley is once again a member of the five person judging panel. To read more about the awards click here.

• January 2007: Cambridge Marketing Colleges announces Andrew Hedley as Course Director
Cambridge Marketing Colleges announces that Andrew Hedley is the new Course Director for the Professional Diploma for those in the Marketing of Professional Services. The award is the only Chartered Institute of Marketing accredited qualification targeting professional services marketing. To read more about the qualification and Cambridge Marketing Colleges click here.

• 27th November 2006: Key Account Management
Andrew Hedley spoke to the Birmingham branch of the Managing Partners’ Forum about the implementation of a key client management initiative. Feedback from delegates included “I found the presentation enlightening and food for thought” and “I thoroughly enjoyed your show. We are just about to set off on the 'key relationships' journey and I've picked up some valuable clues about what not to do.”

• 14th November 2006: Client Delight Nirvana
Andrew Hedley moderated the PM Forum’s Client Satisfaction Debate, “Client Delight Nirvana”. Panellists were Wilson Cotton (Director, Smith & Williamson), Reita Gosh (Editor, Chambers and Partners UK Directory), Susie Gray (Director of Corporate Markets, Land Securities Trillium) and Rosemary Ryde (Senior Legal Counsel, News International). To read the review of the evening click here.

• 3rd November 2006: Strategy At The Sharp End: From Aspiration to Perspiration
Andrew Hedley spoke at the >White Paper “Aggressive Client Acquisition and Retention Strategies” conference about strategy implementation. Andrew was “singled out for particular praise - his presentation skills were widely commented on and delegates found that he pitched his talk at the right level and was thought provoking.”

• 27th September 2006: Strategic Marketing For The Legal Profession
Andrew Hedley chaired the second day of ARK Group’s annual “Strategic Marketing for the Legal Profession” conference. Audience feedback post-event included “great facilitator, real professional” and “a great and insightful chairman.”