Creating
a Clear Line
of Sight

Hardwiring Values

In law firms of all sizes, managing partners are keen to position their firms as having a clear set of guiding principles by which they conduct business, engage with teams and serve clients. However, there is often an underlying misconception that a values-led approach is altruistic or, worse still, simply a public relations exercise. Nothing could be further from the truth. When developed properly and deployed effectively, a values programme is a powerful management tool for changing behaviours, aligning people across a diverse business with a common sense of purpose and creating a competitive advantage.

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A New Approach for a New World

Law firms continue to grapple with a number of shifts in their competitive environment as difficult market conditions show little sign of abatement. These issues create a maelstrom that will tax the skills of any leadership team to the limit. Here we consider some of the core drivers in this dynamic environment, offer insights to assist firms in better understanding these issues, and provide some possible strategic options.

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Client Strategy in a Changing Legal Market

Client strategy sits at the heart of all strategy. Without the ability to attract and retain clients, at a price which delivers an acceptable level of profitability, no business can be viable in the longer term. A firm’s client strategy should be under constant review in order to ensure that the emerging needs of the client and the firm’s competitive capabilities remain aligned. In a market that is undergoing fundamental and far reaching change, this requirement has never been more pressing.

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Law Firms Develop New Strategies To Stand Out From The Crowd

Andrew Hedley provides comment in a Law Society Gazette feature considering the importance of differentiation and positioning strategies for law firms. To read the feature click here.

Strategic Planning Society Fellowship for Andrew Hedley

Andrew Hedley has been elected as a Fellow of the Strategic Planning Society which exists to foster and promote research and best practice in strategic thought and action. The society links the academic and practitioner worlds of strategy by keeping strategists up-to-date with developments in strategy-related research and practice.

Andrew Hedley to lead Professional Services workshop at Chartered Institute of Marketing Conference, 15th June 2011

Andrew Hedley is to lead an intensive workshop session on Professional Services marketing at the inaugural Chartered Institute of Marketing Northern Conference, which is to be held on 15th June 2011. The workshop will focus on the challenges associated with engaging the partners of professional service firms in strategy, marketing and business development activities. To book at place at the conference click here.