Differentiation: Developing the right approach for you

Published in Managing Partner Magazine   The strategic approach that you adopt for your firm is unlikely to provide a complete solution to the differentiation challenges that you face. This is because you will have to decide a practical path that reconciles your strategic theory with the reality of your firm and all of its […]
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Differentiation: Choosing the battles to fight

Published in Managing Partner Magazine   In any business situation, it is crucial to make active choices about the battlefield on which you wish to compete. These choices also direct the investment of scarce resources within a firm, which need to be prioritised and aligned with clear strategic objectives. Considering the spectrum of legal services, […]
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Differentiation: Why does it matter?

Published in Managing Partner Magazine   The theme of this series of articles is the role that differentiation and positioning plays in the development of successful strategies within professional-service firms. Much of the series will concentrate on the importance of a clear framework in allowing coherent decisions to be made about the future direction of […]
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