Firms should focus on doing the simple things well

Managing Partner Magazine BLOG   It never fails to surprise me how consistently firms fail to adequately prioritise their time and efforts to doing the simple things well. Surely putting one’s own house in order would deliver the most returns most quickly, whether by securing existing client relationships, expanding those that are nascent or providing […]
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Client Service and Relationship Strategy

Published in Best Practices in Legal Marketing   Despite having been centre stage for almost two decades, it remains the case that the effective management of client relationships and the delivery of quality and consistent levels of client service are two of the key management challenges facing many firms. These obstacles are multi-dimensional since the […]
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Market Changes – Dealing with Uncertainty Using Scenario Planning 

Published in Best Practices in Legal Marketing   In the turbulent business environment faced by modern law firms it is imperative that any strategy is robust. By this I mean that it has inbuilt flexibility, enabling it to respond appropriately and quickly to changing circumstances, as well as having sufficient resilience to allow firms to […]
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Emerging Opportunities

Published in the Emerging Markets: Taking the Plunge review   An effective strategy for capitalising on emerging market opportunities is a standing agenda item for the boards of internationally-minded firms. Indeed, the topic is so enduring that some markets have moved from emerging to emerged in the time that the subject has been under consideration. […]
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The Role of the Partner in Delivering a Marketing Strategy

Published in Best Practices in Legal Marketing   While it may be self-evident that the law firm partner has a central role in the creation, development and implementation of a successful marketing and business development strategy, the nature of this role is less well articulated. This chapter considers the nature of this role and the […]
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Effective business development = low risk + high trust

Managing Partner Magazine BLOG   The best approaches to law firm marketing and sales share two characteristics: they aim to minimise perceptions of risk and to maximise feelings of trust between the decision maker and the firm. For clients, it is crucial that trust is high and risk low when engaging lawyers. Their often-subliminal thought […]
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Client Strategy in a Changing Market

Published in Professional Marketing magazine   Client strategy sits at the heart of all strategy. Without the ability to attract and retain clients, at a price which delivers an acceptable level of profitability, no business can be viable in the longer term. A firm’s client strategy should be under constant review in order to ensure […]
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Live to Serve

Published in Managing for Success, the magazine of the Law Society’s Law Management Section   Along with the other ‘traditional’ professions, law firms have witnessed real transformational changes in the last 25 years, in some cases willingly, but in many, as a response to market demands. One of the most significant changes has been in lawyers’ […]
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Effective business development = low risk + high trust

The best approaches to law firm marketing and sales share two characteristics: they aim to minimise perceptions of risk and to maximise feelings of trust between the decision maker and the firm. For clients, it is crucial that trust is high and risk low when engaging lawyers. Their often-subliminal thought processes centre on issues such […]
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Fit for Purpose?

“I am not concerned that I have no place, I am concerned how I may fit myself for one.” Confucius As firms face the twin challenges of continued economic uncertainty and deregulation, those best equipped to prosper demonstrate clear alignment of vision, strategy, market positioning, target clients, internal structures and operational processes. They know what […]
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Have we forgotten about clients in merger discussions?

Law firm mergers are fascinating things. They mix high drama and Greek tragedy as courting parties – initially with uncharacteristic coyness and latterly with a disregard to sensible decision making – waltz towards ultimate consummation. However, much of the discussion is tangential to the real issues at play. Understandably, negotiating teams are keen to present […]
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Resourcing Strategy

Published in Managing Partner magazine   For most law firms, a successful strategy must blend the concept of opportunity-fit with that of resource-stretch. This is because, having identified new client or market opportunities, it is often not a simple task to re-engineer the firm to provide an alluring competitive fit. Firms are constrained by relative […]
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Playing the Keeps

Published in Managing for Success, the magazine of the Law Society’s Law Management Section (www.lawsociety.org.uk/lawmanagement)   Programmes designed to support better management of a law firm’s most important clients have three distinct stages – acquiring, developing and managing. You start by acquiring the client and securing it from competitors; then move on to deepening the […]
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Chasing scale for its own sake is not a strategy

Published in Managing Partner magazine   If much of what has been written is to be believed, it could easily be assumed that strategic success simply hinges on the achievement of scale. Simply by being bigger, planting more flags in the map, increasing purchasing power over suppliers and improving the gearing ratio, all will be […]
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Creating a Clear Line of Sight

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” Sam Walton, Wal-Mart Founder The client must sit at the centre of any strategy – those we serve today and those we engineer our firm to target in […]
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Hardwiring Values

Published in Managing Partner magazine   In law firms of all sizes, managing partners are keen to position their firms as having a clear set of guiding principles by which they conduct business, engage with teams and serve clients. However, there is often an underlying misconception that a values-led approach is altruistic or, worse still, […]
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A New Approach for a New World

Change Management for Law Firms   LAW FIRMS continue to grapple with a number of shifts in their competitive environment as difficult market conditions show little sign of abatement. These issues create a maelstrom that will tax the skills of any leadership team to the limit. Here we consider some of the core drivers in […]
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Global Firms Should Worry More About Brand Experience Than Single Profit Pools

Published in Managing Partner magazine   The rise in international mergers over the past two years has raised a number of interesting issues about the way in which law firms can best service clients on a global basis. One of the more introspective questions asked by some in the profession is whether these unions are […]
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Client Strategy in a Changing Legal Market – Executive Summary

Report published by ARK Group   Client strategy sits at the heart of all strategy. Without the ability to attract and retain clients, at a price which delivers an acceptable level of profitability, no business can be viable in the longer term. A firm’s client strategy should be under constant review in order to ensure […]
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Power of the Crowd

Published in Managing Partner magazine   The latest issues of the Legal 500 and Chambers & Partners directories have been published recently, while Waterlow’s Solicitors’ and Barristers’ Directory is out in February. Firms and partners will either laud them as erudite works or dismiss them as misinformed – the key determinant being their individual showing. […]
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Game Plan

Published in Managing Partner magazine   Alternative fee arrangements are here to stay. A combination of increased competitive sophistication and recession economics mean that clients of all hues are increasingly unwilling to pay their lawyers on the basis of hourly charges. Client demand means that legal services must be delivered better, faster and cheaper. Firms […]
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Competitive Force

Published in Managing Partner magazine   The book Blue Ocean Strategy challenges the primacy of competitive strategy theories. While originally developed to support longer-term corporate strategy, the principles of a Blue Ocean approach can be adapted to create new value propositions and strongly differentiate a law firm. Rather than simply dominating existing markets, it argues […]
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Innovation Imperative

“Do not go where the path may lead, go instead where there is no path and leave a trail.” Ralph Waldo Emerson Innovation can take many forms. Delving into a dictionary would support a proposition that innovation is simply introducing something new – nothing more, nothing less. Business innovation is also highly contextual; in many […]
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The Role of Competitive Intelligence in Shaping Strategy

Competitive Intelligence: Improving Law Firm Strategy and Decision Making   “IF YOU are ignorant of both your enemy and yourself, then you are a fool and certain to be defeated in every battle. If you know yourself, but not your enemy, for every battle won, you will suffer a loss. If you know your enemy and […]
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Merging Cultures

Managing Partner Magazine   The principle drivers behind law firm mergers are fundamentally economics and sustainable competitive position, but at the core of their long-term success is the ability to create a unified culture and shared sense of purpose. Even in the most unbalanced of law firm marriages, it is a foolhardy managing partner that […]
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