In any merger discussion, there will be
a limited number of areas which have
the potential to be deal breakers. These
range from issues of strategic significance
to those of timing. In the first category
are questions which challenge the longer-
term logic of a deal which has few tactical
obstacles. The second is concerned
with significant tactical challenges which
appear insurmountable despite a strong
strategic rationale.
While issues such as IT infrastructure,
operational systems, processes and
line management need to be worked
through and agreed, they rarely constitute
challenges to overall viability. Deal breaker
issues go deeper and strike at the core of
strategy, culture and economics.
At the outset, parties must see a strong
strategic fit and significant unrealised
potential into which the new firm could tap.
This may emanate from the joint client base,
practice area synergies or improvements
to the cost base. Taken together, they
create a source of sustainable competitive
advantage and drive profitability.
At the same time, however, legal or
commercial conflicts between significant
clients of each firm could scupper any
negotiations at first base.
An early-stage assessment should
be made of culture fit between partners
across both organisations. What are their
personal drivers, ambitions and ethos? In
the absence of workable common ground,
negotiations will most likely founder or a
vote be undeliverable. Cultural convergence
must be the longer-term aim if the firm is
to be more than two tribes occupying the
same office space or letterhead.
Negotiation bear traps
Governance, profit-sharing arrangements
and capital requirements are all areas in
which firms may substantially differ. The
merging of balance sheets in ways which
are seen to be equitable by both sides,
coupled with the valuation of intangibles
such goodwill, all provide potential bear
traps for the negotiators.
Significant differences in profitability,
profits per partner and balance sheet
strength cannot be ignored. These are nettles
which need to grasped at an early stage.
Such discussions are emotionally charged
and difficult, but it is crucial to have clarity as
to the shape of the new firm, the number of
partners and projections as to profits.
Property issues are widely recognised
for their potential to derail negotiations
which otherwise have a strong strategic and operational fit. Given the impact that
property costs have on the profitability of
any law firm, this is unavoidable.
Alternative resourcing models and
the rise of flexible working means that
firms are now looking at their property
requirements in different ways. A merger
could provide an opportunity for a clean
break or could lock the new business into
a series of long-term liabilities.
Professional indemnity insurance can
also be a stumbling block on the merger
path at both a practical and emotional level.
Claims histories generally tell a story about
quality and management, as well as carrying
real longer-term premium implications.
Live claims and potentially notifiable events
need careful consideration when analysing
the financial and reputational risks inherent
in any transaction.
Law firms are people businesses and
getting the human resource model right will
separate a successful firm from one which
is divided along lines of geography, working
practice or legal discipline.
Such considerations go beyond
numbers of people and the way in which
they are distributed; they strike at the
heart of how the new firm will deliver service
and value in ways that its antecedents
could not. In many cases, a fundamental
divergence of opinion on these core
operational principles will mark the
end of discussions.
Finally there are, of course, a whole
range of issues that may seem peripheral
but which collectively have the potential
to be of high impact. These may include,
for example, annuities to former partners,
long-term immovable liabilities, and skeletons
of all types lurking in cupboards which carry
operational, reputational and financial risks.
A common point of heated debate is
the subject of ‘promises made’ to junior
partners or associates which are difficult
to accommodate within the new structure.
These need to be identified and resolved for
the deal to progress; each has the potential
to play a part in derailing the process.
At this level, no single issue may be
critical but, when taken together, the number
of things which ‘don’t feel quite right’ can
sow pernicious seeds of doubt.
Early response strategy
In any negotiation, the small number of
high-impact deal breaker issues need to be
identified, debated and agreed at an early
stage. Simply ignoring such matters, or side-
lining them for discussion at some future
point, is not an appropriate strategy. Such an
approach runs the risk of negotiations being
ended at a much later stage when such
deal breakers can no longer be ignored,
with both firms having made significant
investments (both financial and emotional) in
the process which are now abortive.